Berinato (2016) notes that the nature and purpose of your visualizations must be considered in order to start thinking visually. Berinato combines the nature and purpose into a 2x2 matrix that defines the following four types of visual communication: idea illustration, idea generation, visual discovery, and everyday dataviz.  Select and discuss one of the four types of visual communication: idea illustration, idea generation, visual discovery, and everyday dataviz from Berinato’s 2016 article.


Reference: Berinato, S. (2016, June). Visualizations that really work. Harvard Business Review. Retrieved from https://hbr.org/2016/06/visualizations-that-really-work


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